Pure Potential is a monthly newsletter delivered straight to your inbox. It is designed for professionals who want to learn a little more about their biggest resource. The content you find within these newsletters isn’t widely available. You are among the small but growing group of individuals who realise that their brain is hugely powerful and want to know how to best use it.
Through our newsletter, talks and trainings our aim is to make this knowledge mainstream over the coming years.
Simply put the contact details you’d like us to send it to in the box to the right and you’ll also receive a report on the neuroscience behind increasing your efficiency, effectiveness and productivity.
During 2012 we will be covering the following topics (in no particular order):
Habits
Approach/Avoidance
Strengths
Attributional style
Resilience
Flow
Somatic markers and arousal in general
Self-control
IAT and implicit motives… (Power, Achievement, Affiliation)
Routines
Motivation – intrinsic vs extrinsic
Role-modeling and mirror neurons
Reinforcement
Dr. John Parkinson is a senior lecturer in psychology at the beautiful Bangor University. He has a pure passion for research and combines this with an elegant skill for explaining the relevance of his and others work. We are very lucky that Dr. John writes the feature column ‘Neuroscience in Action’ each month sharing his expert insights into the field. He even includes a list of references so if you want to read around the topic you have a great set of places to start.
In addition to this fascinating column you will also find:
Brain areas – where we introduce you into one or two areas of your brain and explain why they are important, how they work and any useful information about how to get the most out of them.
Healthy Brain tip – this is your opportunity to find out something you can easily start doing that may help keep your brain healthy or help you to get more out of it today.
Endorphin corner – some jokes to release endorphins – we try to make the jokes relevant to the topic, but sometimes the links may be tenuous!
Pure potential – a handy way of increasing your potential with a solid neuroscience underpinning.
News – anything you may be interested in, from events to talks to new research in the field.
If you have any questions you’d like us to put to Dr. John or any comments in general please email us here.



