Synaptic Potential have a small select core team and work with a wide group of external international experts.

Amy Brann

“I love making organisations better through game changing neuroscientific insights. I do this as an author, consultant, workshop creator and speaker all over the world” Amy

Amy Brann blends her academic knowledge of how the brain works with her experience of leaders’ challenges to share uniquely insightful ways forward.

Amy started studying medicine at UCL before leaving to work with individuals and organisations. She consults, delivers workshops and keynotes globally to companies such as Accenture, EY, and Warner Bros.

She is the author of ‘Make Your Brain Work’ & ‘Neuroscience for Coaches’ published by Kogan Page and ‘Engaged: The neuroscience behind creating productive people in successful organisations’ published by Palgrave Macmillan.

Her organization partnered with Bangor University’s Behaviour Change Centre to enable participation in researching and developing the cutting edge insights that are solidly underpinned by science. These credible approaches mean organisations trust her to partner with them to get results.

Amy has had broad cultural experiences including running sales teams in Asia, managing teams in Belize and Egypt and running culture change programmes globally.

Based in Warwick in the UK, she is frequently described as an inspiring and engaging speaker who shares bite sized actionable takeaways.

Twitter: Amy_brann

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Jennifer Newson


Jennifer is a cognitive neuroscientist who specialises in making the complex world of neuroscience accessible to a broader audience. After completing a PhD in Experimental Psychology at the University of Oxford, she began her research career as a Neuroscience Research Fellow at University College London. Her academic research focused on exploring how people pay attention, recall past events and imagine their future using a variety of psychological and brain imaging techniques. She then decided to change tack and moved to work in the commercial sector where she spent 8+ years working for Givaudan, the world’s largest fragrance and flavour company. There, she set up and led their Neuroscience Research team, working with global consumer product clients such as Unilever and Procter & Gamble; developing new technologies based on neuroscientific understanding and methodologies; and educating colleagues on how insights from neuroscience can help them think differently about their daily work. She now works as an independent consultant, supporting Synaptic Potential across a range of different projects.

Clive Hyland


Clive is able to call on 30 years direct experience of leading, managing and supporting businesses, including roles as CEO and COO of substantial corporate organisations. Over the last 10 years he has worked primarily coaching Business Leaders and their Top Teams and supporting them to lead strategic business and cultural change. He specialises in offering neuro-scientific insights to bring a fresh and powerful understanding what it really takes to get the best out of people and organisations.
His unique proposition is his ability to bring this business experience and neuro-scientific insight together to create client value and business growth.

Frederique Murphy


Frederique is a key leadership partner at Synaptic Potential. She is an expert in translating research on the brain into useable chunks for individuals and organisations to apply. Results focused, driven and fun are some of the qualities that mean she is excellent at helping us to serve more people.
Frederique is a gifted trainer and speaker, and participants on the programmes she delivers are consistently impressed by her style and ability to take complex neuroscientific concepts and demonstrate the profits available by employing them.

Ursula C. Franklin

Consultant Trainer

Ursula is passionate about leadership development and in particular helping managers become leaders to increase employee engagement and therefore organisational success. Her credibility in this area is founded on both her significant real-life leadership experience in large corporations (senior domestic and international leadership roles) and also her proven business, coaching and training skills. Having trained initially as a scientist, Ursula gradually moved into the commercial world and as well as her MBA, holds a PG Diploma in Advanced Executive Coaching.

Ursula is fascinated about what makes people tick and is driven to help them unleash their true potential. She believes that leading people using our understanding of the way the brain works best is the most proven way to do this and yields the results organisations are looking for.

Ursula is an engaging trainer and believes humour and fun are vital ingredients to facilitate our learning.

What people say about Ursula’s leadership training:

“This course was the best I have attended (and I have attended a lot!). I feel so excited and motivated. I can’t wait to put into practise what I have learned and to do it with renewed enthusiasm and vigour” – delegate who was considering leaving the organisation as ‘stagnating’.

“Ursula has a wonderful way of bringing out the best in people and helping them grow to be successful” – first-line manager, medium sized healthcare organisation

Course tutor was: “Excellent”, “Amazing”, “So inspirational and knowledgeable”

“The two days were totally inspirational, highly productive and immensely good fun. I think its success is a great tribute to your skills, experience and sense of humour” (Medical Director, Blue chip Pharma Co following 2 day team workshop)

When not developing leaders, Ursula is a very keen nature and wildlife photographer and has held a number of photographic exhibitions ( She also loves singing, walking and travel (the latter two always with a camera in hand!).

Stuart Brann

Manager – Administrator

Stuart runs Synaptic Potential. While Amy is out speaking, training and researching Stuart keeps the systems running. As a skilled Coach he is able to ensure we work most effectively with collaborators. His analytical thinking style helps the company focus on where we can make the biggest difference.